300 Hooks That Actually F*cking Slap

No, because every hook has a blank in it and what you drop into that blank is the part people actually read. The structure is the bit that's proven to stop the scroll, and the specifics are all yours. Two businesses using the same hook end up with two completely different posts.

A hook is the first line of your caption or the first three seconds of your video, and it's the only part most people ever see. It decides whether someone keeps watching or keeps scrolling, and Instagram shows your post to more people when they stay. It's the difference between a post reaching 200 people and the same post reaching 20,000.

Both. Every hook is written to be said out loud, so it works as the opening line of a reel and as the first line of a caption. If it sounds like you talking when you read it back, it's ready to post.

Then soften the wording and keep the structure, which is the part doing the work. The hooks are deliberately direct because that's what stops a thumb, but nothing stops you saying the same thing more gently. If your brand is very formal or very corporate, be honest with yourself that this one might not fit.

Yes, and they matter more when your account is small, not less. Hooks are what get your posts shown to people who don't follow you yet, so they're the lever that grows the account in the first place. Every bit of extra reach counts more when you're starting from a few hundred people.