The Content Vault

A free list hands you 50 titles with no explanation of what any of them are meant to achieve, so you post one and nothing happens. Every idea in here comes with what it's for, how to make it, and a line on adapting it to your industry. It's the difference between a list of ideas and knowing which idea to use this week.

Yes, and every idea has an "adapt it" line specifically to help you make it fit. The ideas are built as formats rather than finished posts, so the structure carries across industries even when the example doesn't. They've been used by service businesses, product businesses and online businesses alike.

If you post five times a week that's about seven months of content, and most people keep reusing the good ones long after that. Because they're formats rather than one-off posts, the same idea works again in three months with a different example. This isn't a guide you use once.

No, and it's built to remove the part that actually eats your time, which is sitting there deciding what to post. Open it, pick an idea that suits what you need this week, write the post. Most people use it in ten minute chunks rather than planning sessions.

Start in the Attract section, which is ideas 1 to 50. Those are the posts that get you found by people who've never heard of you, and there's no point building trust with an audience that isn't there yet. Once you're posting consistently, move into Connect.